PrimaLoft®When conditions turn cold, wet, and unforgiving, PrimaLoft® delivers dependable warmth without compromise.

Engineered for high-performance outdoor use, PrimaLoft® insulation is trusted by hunters, explorers, and professionals who demand lightweight comfort, weather resistance, and reliable protection in the wild.

What Is PrimaLoft® Technology?

PrimaLoft® is a premium synthetic insulation originally developed for extreme environments where traditional insulation falls short. Using ultra-fine fibers and advanced construction, it captures body heat efficiently while remaining breathable, compressible, and resilient. Designed to perform in real-world conditions, PrimaLoft® continues to insulate even when exposed to moisture, cold, and prolonged use.

Key Benefits

• Reliable Warmth in Any Weather
  Maintains thermal performance in cold, damp, and unpredictable conditions.
• Lightweight & Low Bulk
  Delivers exceptional warmth without restricting movement or adding unnecessary weight.
• Breathability & Comfort
  Regulates temperature during active movement and rest, reducing sweat buildup and heat loss.
• Performs When Wet
  Unlike down, PrimaLoft® retains insulating power even in rain, snow, and high humidity.
• Responsible by Design
  Crafted using recycled materials and low-impact processes—performance aligned with environmental responsibility.

Why It Matters for Hunters & Outdoor Users

In the field, warmth is not a luxury—it’s essential. Long glassing sessions, cold mornings, and sudden weather changes demand insulation you can rely on. PrimaLoft® keeps you warm during still moments and comfortable during movement, helping you conserve energy, stay focused, and extend your time outdoors.

PrimaLoft® vs. Traditional Insulation

Compared to down, PrimaLoft® offers superior performance in wet conditions and faster drying times. Unlike standard synthetic insulation, it provides a softer feel, higher warmth-to-weight ratio, and longer-lasting loft. The result is consistent comfort and protection—season after season, hunt after hunt.

Engineered for the Outdoors. Trusted Worldwide.

Choose PrimaLoft® insulation for confidence in cold conditions.
Built for performance, designed for durability, and responsibly made for the environments you depend on.